The processes that need to be adjusted in the context of new online applications obviously differ per organization. In any case, look at the consequences for:
Users/target groups: will the new application change the sales or service process? Consider, for example, the online submission of damage reports or meter readings.
Organisation/personnel: is the organisation sufficiently prepared, is there support? Will there be any changes in the job profiles?
Management: has it been determined who will manage the change? Which persons and groups are involved, with which roles, tasks and responsibilities? What is being tested and with which criteria?
Measurement and optimization: are results measured in the online domain? What happens when goals are not achieved?
Your own spin
The steps described so far give a 'dry' view of how to translate strategy into tactics. However, following these steps does not guarantee success! It is important to give your own twist to the whole thing, israel phone data to do something special, to be creative and to distinguish yourself from the competition.
In addition, your online approach will only be truly successful if you:
constantly checks whether your (web) objectives are being achieved. Place this responsibility in the organization.
have an integrated view, look beyond different (departmental) interests and look for suitable online solutions for both users and the organization.
knowledge and overview in one central place. If the knowledge in an organization is too spread out and there is no overview of, for example, the status of the various activities, an online approach is doomed to fail.
ensures support. Make a distinction between support at management level (where the focus is on the consequences of the approach on a financial level and at an organizational level) and support on the 'shop floor' (where the focus is on the consequences of the approach on, for example, the
Good luck with translating your online strategy into concrete online activities! I am curious about your reaction or addition to the article.