Both Favoroute and Suggestme serve the traveller during his entire customer journey , from inspiration to conversion and retention. Inspiration helps to solve the opacity of the offer. Trust and sincerity of the offer make the step to conversion smaller. The combination with the online travel diary or the travel guide on paper ensures retention. This combination increases the chance of customer retention and income. Income that must be realised through partnerships and undoubtedly through commission on the bookings. It is important for Favoroute and Suggestme to obtain critical mass.
In one transaction he is a 'knower', the next a 'seeker' and another time a 'doubter'. Search remains important for the 'knower' and the 'seeker'. Social - the reviews and tips from others - remains important to inspire the doubter and the seeker. In the meantime, the seeker continues to search, looking for other seekers to inspire each other and share experiences.
Seekers, they are just like people. Maybe they are customers.
o help you with this, Edge Media developed the infographic below. In it, they provide tips for developing the best possible social content. They also mention three points of attention to take into account, such as posting irrelevant content, poor quality text or images and pushy sales messages. That doesn't work.
Three criteria
But what does good content meet? Effective social content meets the following three criteria: informative, entertaining and distinctive. Such as content in which you share tips within your field, iran phone data show your expertise or tell your story. That is what your followers are waiting for. Also make sure that your content is just a little bit different. For example, by incorporating a personal touch , surprising or inspiring your target group and getting them to take action. When you take these tips from the creators of the visual into account, you ensure good social content.
Want to learn more about developing great social content? Scroll down to view the infographic. Click on the image for a larger version.
Checklist for Creating Great Social Content [Infographic]Follow the entire series Infographic Day . Are you a fan of infographics? Then also follow the Pinterest account of Frankwatching . Here we collect the best infographics, screencasts and visuals about online and social.
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