Email VS SMS, with the advent of digital communication technologies, email and SMS have become popular channels to send messages quickly and efficiently. However, both of these communication channels have their own advantages and disadvantages. In this article, we will compare email and SMS using key figures to better understand their differences and uses in today’s digital environment. Usage volume EMAIL According to statistics, email is still a widely used means of communication in the professional and personal world.
According to Radicati Group, an information technology research company, approximately 319.6 billion emails were sent and received every day in 2021 worldwide. Email is widely used for formal communications, business exchanges, newsletters, promotions, and much more. It has an open rate of 20-32% SMS On the other hand, SMS is also very popular, especially for personal communications and marketing messages. According to Statista , an online statistics portal, the mobile phone penetration rate in France was 95% .
Around 8.3 trillion SMS messages were sent worldwide in 2020, with a projection of 8.7 trillion by 2025. SMS is often used for shorter and faster communications, service notifications, verification codes, and promotions. SMS has an open rate of 96% , with 90% of them within 3 minutes. Advantages of Email One of the key benefits of email is its ability to handle more complex and lengthy communications. Email offers great flexibility to include images, attachments, links, and rich content, making it a popular choice for business and marketing communications. Additionally, email offers better organization with folders, labels, and advanced search features, making it easier to manage large volumes of messages.
Additionally, email is generally considered more formal and professional, making it a suitable choice for official communications, business requests, and customer interactions. Emails are also less subject colombia phone number data to character limitations, allowing for more detailed expression of ideas and providing complete information to recipients. Benefits of SMS The main advantage of SMS is its speed and immediacy. SMS are usually delivered almost instantly , making them an ideal choice for real-time communications, urgent notifications, and service messages. SMS are often read within minutes of receipt, ensuring fast and effective communication.
SMS is becoming very popular in customer relations to improve proximity and have a simpler and more efficient approach. In addition, SMS messages are generally shorter and more concise, allowing for quick and direct messages. SMS messages are also widely used for personal communications, important messages (passwords, alerts, etc.) and mobile marketing campaigns, as they offer a quick and convenient way to reach a large number of recipients in a short time. For notifications, appointment reminders or important information, SMS stands out compared to email.
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