There are two major components of marketing: creation and promotion. In order to start marketing something, you need to first make sure you create offers, write content and build out your conversion funnel. Then, you can promote it, developing paid advertising campaigns, sending out emails, posting on social media and performing other activities to get your content in front of people.
Both of these components tie into reaching your marketing goals. If you don’t create content, you won’t have anything to promote. Without anything to promote, you won’t be able to attract site visitors, and you mom database won’t generate leads, MQLs, SQLs, opportunities, customers or revenue.
Alternatively, if you create content but don’t promote it, no one will ever see it. If no one sees your content, you won’t have a way to align your company as a solution to your prospects’ problems. Without both components working together, you won’t be able to accomplish your marketing goals.
With this in mind, let’s explore the tactics you can use to maximize your potential and accomplish your objectives. To make the most of what’s left of this year, we suggest you:
Shift From Creation to Promotion
When it comes to inbound marketing, people following the inbound philosophy tend to concentrate on content creation. At New Breed, this is normally the case. We want to build out content so our visitors can find valuable answers on our website. However when doing so, we recognize that content creation is a long game. With that in mind, we promote our content as well.
As the end of the year approaches, now is the time to shift your strategy away from content creation. We aren’t suggesting you stop creating content, but you should simply allot less time to it. You need to produce results within the next few months if you want to meet your end of year deadlines. By shifting your strategy to promotion, you can do just that.
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