Further reading : The 21 best search engines in the world

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February 2023 : Microsoft added Bing Chat to Bing. Later rebranded as Copilot, this AI-powered chatbot allows users to get personalized, human-like answers to their questions, with links to the original sources.
March 2023 : Bing reached 100 million daily active users for the first time
Overview of Bing's current position in the market
Despite several advances since its launch in 2009, Bing has struggled to significantly challenge Google's overwhelming global search engine market share , only dipping below 90% once in 2014.

As of January 2024, Bing held 3.40% of the global search engine market share across all devices. And while this may seem modest compared to Google’s 91.54% global market share, it still equates to around 1.3 billion monthly unique visitors worldwide.

Competition is tightening most noticeably in the desktop segment. Bing captured 10.51% of the global desktop search market, while Google held a market share of 81.94%. This narrowing gap is likely due to Bing's integration with Microsoft's desktop devices.

Search engine Bing also captured 7.20% of the North American search market, above its global average. The United States played a significant role in this performance, accounting for approximately 26% of Bing's total visits.

It is important to note that Bing has recently made great strides in integrating AI technology into its services. As we will see below, these advances could significantly increase its ability to compete against Google.

Further reading : The 21 best search engines in the world

AI integration into Bing Search
Major search engines, such as Bing, have long been incorporating AI technology and machine learning techniques to improve the speed, accuracy, and convenience of their search services.

However, in 2023, Microsoft launched a new AI-powered version of Bing that included an advanced digital assistant called Copilot (previously called Bing Chat). This new Bing was powered by OpenAI’s large GPT-4 language model, customized for search.

Bing’s integration of generative AI technology marked a major step forward in AI-powered search.

You can now have human-like belgium phone number database conversations with Bing AI to find the information you need, in addition to using the traditional Bing search format.

Bing Copilot also lets you perform a variety of tasks, including summarizing text, creating images, and writing code.

Bing Copilot Assistant UI
Examples of AI search results on Bing
The Bing homepage offers several ways to interact directly with the Copilot assistant.

Click the "Chat" button in the top left corner, the Bing icon to the right of the search box, or the "Ask Bing Chat" option below the search box.