First and foremost, because of the growing literacy of customers

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This includes actions such as monitoring links, identifying toxicity, disavowing as appropriate, searching for opportunities and, what is a priority for me, detecting sites that name or refer to my client and that do not link to us, often due to the ignorance of the editors or webmasters themselves.

It is incredible how effective this task is in obtaining absolutely natural links.

To this I add the execution of audits and the detection of problems in the case of proposals from potential clients, who we analyse and study how we can help them to meet their needs.

How do you rate the help that different tools provide you when it comes to making your daily work easier?
For me they are essential, they are my coworkers.

The most important thing is to know which tool to use depending on the type of project, but using them is essential.

In fact, without them, my team's effectiveness and productivity would be greatly affected.

The truth is that I cannot imagine SEO work without the use of analytical tools, deviation detection, tracking, etc.

These SEO tools are to me like a hammer or a square to a carpenter.

How do you think the SEO profile has evolved in recent years?
The SEO profile has evolved a lot in recent years.

First and foremost, because of the growing literacy of customers.

Before, we had to explain much more than now the reason for our services and what exactly organic positioning was for.

I remember when one of my main tasks was to explain to the client what I did and what it was for.

There is much more knowledge on the subject now.

Years ago, SEO work was also relatively “easier”, among belarus phone number database other things because the level of competition was much lower than today, so competitive advantages were more detectable and numerous.

Not many years ago there were still niches that had never done SEO, so if you acquired a domain in that field, the work was very rewarding and the positioning results were more lasting.

Nowadays, it is rare to find a niche that does not invest in organic positioning, so the work of SEO has gone from doing things well on your own site to seeing what the competition has done better than you.

When something goes wrong and we have done things correctly, all the better, let's see what the competition is doing.

What organizational recommendations would you give to professionals just starting out and what mistakes should they avoid?
To organize all your SEO tasks, use the most powerful tool you have: intuition.