Which social media app has seen the fastest growth among Gen Z?

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During the period between April 2022 and April 2023, BeReal has seen impressive growth in unique visitors in the countries of Italy, the United Kingdom and Spain, especially among those aged 18-24. This social platform has managed to successfully position itself in the social media landscape during the year 2022.

BeReal ’s mobile app stands out as the fastest growing social media platform among Gen Z in these three countries . During the mentioned period, a significant increase in the number of el salvador phone number data unique visitors is observed in Italy, the United Kingdom and Spain.

Comscore details the increases in unique visitors aged 18-24 for the BeReal app in each country during the period from April 2022 to April 2023:

United Kingdom: Increase of +698K unique visitors.
Italy: Increase of +609K unique visitors.
Spain: Increase of +552K unique visitors.
This generation's social media consumption compared to the rest of the population
When we compare Generation Z with the rest of the digital population, we observe that these young people show a higher level of affinity on most social platforms, except LinkedIn and Facebook .


Generation Z affinity index on social media apps in Italy, the UK and Spain by marketingdirecto
Some of the social media apps that stand out for having higher rates of affinity among Generation Z are BeReal, Twitch, Reddit and Snapchat.

GenZ social media consumption compared to other age groups
To carry out this analysis, we have focused on the following social media applications: YouTube, Instagram, TikTok , Snapchat, Facebook and Twitter, which show a significant presence among Generation Z. We have considered the following age ranges: Generation Z (18-24 years), 25-34 years and 35 years and older.

social media generation z graphic
The data collected reveals that younger individuals are the main consumers of these social apps. However, in the UK, the 25-34 age group shows a higher coverage on YouTube compared to Generation Z, outperforming them by 6%. It is also interesting to note that Facebook is not as popular among younger people.