4 To-Dos to Add to Your Website Post-Launch Checklist

[Shakhawat]

When you’re in the midst of a website redesign, it’s hard to think about anything other than getting the website live. While focusing on the redesign process is key to its success, your team must think about what happens once the website is launched. Planning a post-launch strategy enables you to maintain and build on the hard work and dedication that went into the process for months and years to come.

49% of marketers report that organic search has the best ROI of any marketing channel; Data shows that companies typically see a 5-10% drop in organic traffic after a website launch. Fortunately, taking measures now can help ensure you mitigate these impacts.

This article will walk you through key focus areas to consider post-launch. Your website is a continuous project that requires short, mid and long-term planning so your team can hit annual goals and KPIs.

Build a Comprehensive Search Strategy
Search is a key focus area during New Breed’s website redesign physician database process. The process typically includes the following steps:

Crawl and analyze your existing site to inform information architecture and content decisions to maintain search value,
Define an improved keyword strategy while maintaining elements of the existing strategy that are working,
Plan and deploy redirects immediately after launching the new website
Ensure analytic tracking codes are deployed correctly in your CMS
The work isn’t done once the website goes live.

To maintain the best practices deployed during the site redesign process and improve your search presence, we recommend the following steps:

Content Creation and Optimization

Over the past few years, Google has put more emphasis on content. Your website’s visibility is directly tied to the volume and frequency of content you produce. When it comes to SEO, content truly is king. You need to make sure you are posting content that truly solves a user’s pain point, focus on the problem you are trying to solve and less on the rankings you are trying to achieve and visibility will follow. Furthermore, outdated content may be hurting your site’s rankings. Launching a new website is the perfect opportunity to retrogade your content performance.

Ask yourself, is this post that was published five years ago helping anyone? If the answer is yes, then it’s time to update; if the answer is no and this post gets very little traffic, you should consider removing it entirely.