SEO strategy doesn't need to be complicated — it just has to be purposeful. To create a strong B2B SEO plan, you need to answer three questions:
What are our customers looking for?
How will we help them find it?
What do we need to do to keep Google happy?
Before you started your company, you probably paytm database wrote a business plan. Think of the following breakdown as a guide to writing an SEO marketing plan:
1. Create a purposeful keyword strategy
To get started, visit Google Search Console and see which organic keywords your company already ranks for. Simply type your domain name into the search box and see what you get; then, export your results and create a list of target keywords. Use your previous market research, database analysis and intuition to whittle that list down.
Keyword research can become an all-consuming task, but there are tools you can use to ensure the process doesn't swallow you whole. As well as brainstorming, many B2B e-commerce companies create accounts with providers like Ahrefs, SemRush and Moz.
Think of ultra-specific, low-volume keywords with a low difficulty score as your friends. You don't have to compete for more general high-volume keywords if you operate in a specialist industry niche. After all, you want your SEO strategy to generate real high-quality leads — 10,000 time-wasters won't cut it.
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