There are four most important metrics we look at regarding content. These are ;

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We usually offer monthly plans to the brands we work with. The sector your brand is positioned in is of course a huge determining factor at this point. If you are a fast-moving consumer brand that communicates based on daily trends, then planning intervals and sharing frequency may also vary .

But in order to maintain the harmonious integrity of communication and flow, I think the most valuable thing is to create your monthly roadmap and plan, and then to be able to feed that plan with creative and up-to-date content according to daily trends when necessary. Of course, this is also teamwork. In order to quickly catch a daily trend related to your brand or service, you need a team that can produce content quickly, visualize that content quickly and serve it.

Our flow of creating and sharing a plan goes like this: First india telegram phone numbers a monthly plan is created with its outline and skeleton, the brand reviews the plan flow and content map, then the determined content is filled with subtext and visual works, and the final version is reconfirmed and served to the target customer audience through the channels determined in accordance with the plan. Of course, if necessary, moderation is also done in the next stage.


1- SEO performance , that is, the creation of an original content structure suitable for targeting visibility as a result of searches.

2- We measure the traffic it has created, in other words, how many people have viewed it, whether the content-related targets are working, and whether my content attracts enough visitors.

3- Interaction rate , that is, the audience consuming that content is interested enough in the content to interact with the content and the brand. Maybe even wanting more. Maybe following SM accounts, asking for information from the chatbot, etc. all of these are a type of interaction.