2022 is coming to an end and it's time to start thinking about strategic planning for your company starting next year.
How do you intend to position your brand in 2023? Who do you want to communicate with and what message do you intend to convey? What are the projections for your company in the coming year?
Here we list the 4 main digital marketing trends for you to include in your planning now and not miss any opportunities in 2023:
Inclusion and social responsibility
There is no way to be a relevant brand and win new consumers if communication is not aligned with the most important social issues.
Videos with subtitles so that people with hearing belize phone number data impairments can understand and posts with descriptions to help visually impaired people understand are some of the ways your brand can become more inclusive.
Furthermore, including people of different bodies, genders, ethnicities and beliefs in campaigns, as well as positioning yourself in relation to sustainability and how your company has acted to cause less impact on the environment are some ways to stay up to date and convey a positive and inclusive message to your audience.
However, there is no point in adopting all of these in marketing strategies if the company's day-to-day activities do not reflect this reality. From choosing a diverse workforce, respectful and inclusive customer service, to production/manufacturing/sales/disposal processes, everything needs to be truly aligned with these issues. Marketing should simply be a reflection of what happens within the company.
39 Types Of Diversity In The Workplace In 2022 | Built In
Influencers
The boom in digital influencers has opened the doors to a gigantic market for brands.
Content creators create a true community with the audience that follows them, a relationship built on affinity, intimacy and trust.
Influencers thus become opinion leaders within their niche (or even outside of it) and have the ability to communicate with that community as closely as any other brand can. Although the concept of a “poster boy” is not exactly new, influencer marketing transforms influencers into true spokespeople for brands, who transfer their credibility with the audience that follows them to the brands they promote.
Videos
Every year, videos emerge as the next year’s marketing trend. Is it boring? Absolutely not. Videos are so relevant today that the question is not whether you should use them for your marketing strategy in 2023, but how and where.
Each platform has its own specific type of video, such as short videos on TikTok and Instagram, and long videos on YouTube. It’s worth studying which formats best suit your audience and what you want to communicate.
On and Offline
Hybrid experiences, which combine online and offline, are increasingly gaining traction in marketing strategies. These experiences allow for personalization, innovation and inclusion.
- Board index
- All times are UTC
- Delete cookies
- Contact us