05 Conversational marketing
Did you know that 60% of consumers prefer text messages over email or phone calls? The good news is that you can install a chat on your website for free and start improving your visitors' experience and, of course, conversions. Just like Priceline does with Penny, the chatbot on its home page.
This way, you'll be ready to respond immediately and not miss out on new purchasing opportunities.
Outbound conversational marketing:
Using a chatbot, you can send automated messages to your website visitors. For example, if a user stays on your pricing page for more than 30 seconds, you can trigger a message that says, “Need help choosing the right plan for you?”
6. Referral Marketing: More Profitable Growth for Your Business
Referral marketing is a strategy that encourages your current customers to recommend your product or service to friends and family in exchange for discounts, commissions or gifts. 92% trust france telegram data recommendations more than any other form of advertising.
Consider that referred customers have a higher lifetime value (LTV) and their acquisition cost is much lower.
Inbound referral marketing:
06 Referral Marketing
This is as easy as including banners or images on your website, blog or social media with redeemable promotional codes. Similar to what Uber does on its pages in Spain and Latin America (such as Argentina or Mexico) with gift cards, which can be redeemed for Uber Money in its app.
Outbound referral marketing:
Of course, this is also very effective when you promote your referral offer through social media ads or through brochures or images in your direct communications.
7. Marketing automation: more personalization and conversions
By including marketing automation in your digital marketing strategy, you automate interaction with your audience at the most appropriate time and improve the effectiveness of your campaigns. All you need is software that allows you to create automated flows and customize repetitive actions such as:
Sending emails
Lead segmentation
Lead scoring
Follow-up campaigns
07 Marketing automation
Birthday automation (source: Marketinet )
Inbound marketing automation:
Automations are ideal for generating leads continuously, saving time and resources. If you offer an ebook on your website, the system saves that person's data and begins to nurture the relationship by offering them related content.
The clearest example is what Amazon does by offering product recommendations on its website based on your purchase history and web searches.
Outbound marketing automation:
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