"It involves sending one variation of your campaign to a subset of your subscribers, and another variation to a different subset to see which one performs better [...] When the test is complete and you have a winning version, it is automatically sent to the rest of your list."
— Campaign Monitor
Conduct A/B tests to identify which subject lines, designs, and calls to action drive the best results. It’s clear that continuous optimization of your campaigns improves click-through and conversion rates.
6. Send responsive emails
When your messages can be easily read on a smartphone, you're reaching a larger audience. Keep in mind that 61% of emails are opened on mobile devices .
7. Connect your email marketing software to your CRM
Ideally, you should automate data updates and segmentation of denmark telegram data your mailing list. Integrating with a CRM saves you a lot of manual work importing and exporting data and improves the productivity of your entire team by having all the information centralized.
Not only that, but it makes it easy to personalize and segment your messages with the resulting results for your business.
This way, your database is automatically updated with your audience's actions (such as a purchase or a page visit)... or, on the contrary: with the inactivity of your subscribers.
It is important that you can automate everything in an easy and intuitive way.
08-Brevo-Automation
Brevo Automation Editor
For example, On-Nursing uses dynamic segmentation to achieve a 60% open rate and a 45% CTR.
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