Google's privacy commitment is less aggressive than Apple's

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Facebook's parent company Meta predicts that advertising revenue will suffer a $10 billion drop this year due to the introduction of Apple's new privacy policy.

Google 's approach , however, seems much more friendly than Apple's and does not seem to be born with the intention of destroying the business of those who operate in the online india telephone number data advertising arena. "We are aware that other platforms have adopted a different approach to protecting privacy and have chosen to severely restrict the technologies used until recently by developers and advertisers," emphasizes Chavez, who throws a more than obvious barb at Apple.

Google is looking to be more cautious than Apple in its commitment to privacy, and this means not rushing into changes. The company plans to support its current advertising ID for at least another two years. In addition, the first beta versions of the Privacy Sandbox on Android will not be available until late 2022, and extensive testing with such versions is scheduled for the following year.

It is also worth noting that the Privacy Sandbox initiative is an open source project that aims to be developed in cooperation with the entire advertising industry. Companies such as Snap, Duolingo and Rovio have already announced that they will cooperate with Google on the project.

"Our goal with Privacy Sandbox on Android is to lay the foundation for effective, privacy-focused advertising solutions where users know their information is safe and that empowers developers and advertisers with the right tools to succeed in mobile," Chavez said.