What an e-commerce registration landing page should look like

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Article updated 8 months ago by NewsMDirector
ecommerce registration landing page

One in three Spaniards will shop online in 2016 and will spend an average of 654 euros per person , according to a study by RetailMeNot . This data shows that the purchasing habits of Spanish society are changing. Users find it increasingly convenient to make their purchases in online stores and thus avoid having to go to the physical store to get the desired product.

As a result, online shopping in Spain will grow by 18.8% in 2016 , reaching 11.45 billion euros, the largest increase in Europe.

All of this makes the registration landing page of an e-commerce site a basic element for attracting a large number of customers. This space exists in every e-commerce site, although most of them do not take care of it properly.

What should an e-commerce registration landing page be like to be effective? To chile whatsapp phone numbers find the keys, we analysed 4 registration landing pages from different Spanish e-commerces, which show several factors to consider:

TABLE OF CONTENTS
1.- List of benefits
2.- Multiple data to segment users
3.- A shocking image
4.- Include social proof
5 factors to create a perfect e-commerce registration landing page
1.- List of benefits


e-commerce registration landing page: Vueling

Vueling 's registration page is simple and clear. In addition to requesting only the minimum data from the user to register, the most interesting thing is that it shows a list of benefits that the user will find if they end up registering .

A good e-commerce registration landing page should avoid including distracting elements so that the visitor understands the ultimate goal of these pages: getting users to register.

The landing page headline , “ myvueling, period ,” is also a good example of a headline that draws attention and tries to convince the user that it is the best option and that it is not worth looking for another company.

2.- Multiple data to segment users
Landing page for registration of an e-commerce: Zara



Unlike Vueling, Zara's registration landing page includes a very long form, something that can be a barrier for many users but which has a positive side: it allows you to carry out in-depth segmentation of each user.

However, this type of form is likely to only work for aspirational brands like Zara that do not have to search for users, but rather the users themselves want to be part of their community and make purchases in their e-commerce. Given this case, the option chosen by the Spanish fashion brand, although risky, is interesting in the medium term. By having so much data about the user, Zara can better adjust the email campaigns, which are sent with Email Marketing software such as MDirector or SMS Marketing .

On the other hand, another factor to highlight in this space that every e-commerce registration landing page should respect is that there are no distracting elements and the page has a clean design in which the call to action stands out, a black button on a white background with a clear and obvious legend: " Register ".

3.- A shocking image


ecommerce registration landing page: ByHours

If there is one thing that stands out on the ByHours.com registration landing page , it is the image that dominates the entire page, a photograph that plays with humor and a motivating call to action : “ Are you really going to be the only one who doesn’t register? ” which implies that many users have already taken this option.

Furthermore, ByHours registration includes a list of benefits for the user and a headline at the top of the registration form that continues to push users to fill in their details. The reminder that “it will only take a minute” appeals to the sense of urgency in a positive way and reinforces the value of having a simple and relatively short form.

4.- Include social proof


ecommerce registration landing page: turronesydulces.com

One of the differentiating elements on an e-commerce registration landing page must be to include reasons that give users confidence to want to be part of the online store. The case of Turronesydulces is interesting as it reinforces the confidence of visitors with excellent data in a ranking of opinions as well as a list of recognized media that have talked about this e-commerce.

Furthermore, this registration landing page is clear and, although it requires only five mandatory fields, and one of them is the usual password confirmation, the form has been divided into 2 separate boxes to make it clearer and easier to fill out.

5 factors to create a perfect e-commerce registration landing page
To summarize, it can be said that, to be effective, an e-commerce registration landing page must meet the following factors:

Offer a list of benefits to sign up for.
A simple and clear form . If you have the option to request more data than the basic ones, it is ideal to do so, but always with the aim of taking advantage of the segmentation that it allows.
A clear call to action . In this case, most e-commerce registration landing pages opt for “ register ”, “ sign up ” or “ enter ”. If you can apply creativity to this copy, your registration landing page will stand out even more.
Take advantage of the power of a powerful image . If you also use humor, even better.
Break down potential barriers to entry with social proof that builds trust with visitors.
Still don't have a suitable registration landing page for your ecommerce? MDirector Landing Optimizer helps you create and design spectacular landing pages that respect these 5 factors yourself , without needing technical knowledge or hiring a designer.