This metric identifies the percentage of SMS

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Hard bounces , which refers to invalid addresses due to the email account not existing or being misspelled.
Soft bounces : The bounce is due to circumstantial causes such as the mailbox being full or temporary problems with the destination server. Therefore, this type of bounce allows new delivery attempts to be generated at other times.
This metric is essential to know which part of the messages do not end up reaching the end users that the brand wants. The bounce rate is a good indicator to know the quality of your database . Use the data collected in this metric to optimize your list of records and make communication more effective. It may be a good time to remove those contacts that are not operational and adjust the data to active users.

SMS Marketing Metrics
SMS marketing

Another channel that can be used in a cross-channel marketing strategy is SMS, cambodia whatsapp phone numbers which can also be linked to mobile-friendly landing pages if you opt for rich SMS. These are the 2 main SMS marketing metrics that you should take into account:

4.- Shipping rate
that have been successfully sent out of the total number of subscribers to whom the message was sent . This ratio is usually high, although it depends on how clean your database is, as factors such as the size of the list or the frequency of messages you send can have a negative impact.

This channel is one of the closest to a 100% delivery rate, since, except for specific situations that are unusual for SMS carriers, almost all messages are delivered. It is also interesting to note that 99% of SMS sent are opened and 90% of them are read within 3 minutes of being sent, which represents a message loss ratio that is much lower than that suffered by other systems.

5.- Dropout rate
The churn rate refers to those users who were registered for the SMS reception service, but decided to stop receiving them once they received messages from a specific SMS marketing campaign.

There may be several reasons why this metric is high, but the main ones are poor segmentation of the audience in the database, which results in users not wanting to receive these messages.

Display Campaign Metrics
display campaigns

Another channel that can be part of a Cross-Channel campaign is display marketing campaigns, usually banners. The key metrics of a display campaign are:

6.- Impressions
The number of impressions is the number of times an ad is displayed. You want these impressions to occur in the segment of the audience you are interested in, which is more difficult to measure than on other channels.

Impressions are essential to know the investment you have to make since it is one of the axes of the CPM, cost per thousand impressions, the amount that a digital medium can demand for the banner to be displayed in its space.

One of the important aspects regarding this metric is that the greater the number of impressions, the greater the number of clicks, which increases the chances of achieving conversions.

7.- Click Through Rate (CTR)
CTR is an indicator similar to the click rate in email marketing but in this case it measures the number of users who click on the banner.