5. Return on ad spend (ROAS)

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4. Email subscribers
Your email subscriber figures will tell you the number of individuals who opt in to receiving emails from your business. Email is a key aspect of many online businesses’ digital marketing efforts, so it makes sense to pay attention to how well a sign-up form is converting users into subscribers.

Increasing subscriber numbers indicate that your email list is growing. A larger subscriber base provides more opportunities for engagement and conversions when you’re sending out email marketing campaigns, and can even give you a competitive advantage over others that don’t have your reach.

Your return on ad spend will tell vietnam email list you how much revenue you’re generating for every dollar you spend on advertising. This assesses the profitability of your advertising campaigns and tells you when you’re spending more on an ad than you’re bringing in.

ROAS can help you direct your marketing budget towards what’s working well and making you money. If a paid search campaign has a high conversion rate and generates a lot of revenue—and personalization can be a huge factor here—it’s a sign that you should direct more of your advertising budget to that campaign. This might involve moving your resources away from other, less profitable campaigns or channels.

Since ROAS is one of the key metrics you need to be tracking, most web analytics tools will allow you to monitor yours on their platform.

6. Revenue to visitor ratio (RVR)
Revenue to visitor ratio tracks the ratio of total revenue generated to the total number of site visitors. Essentially, it tells you the average amount of money you’re making for each visitor who navigates to your website.