What about the profitability of this channel?

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Do you really think that your strategy through this channel is pointless? It is best that you start preparing your strategies for 2018 now.

4.-
email marketing statistics

One of the most well-known email marketing statistics has to do with its profitability . This channel is by far the most profitable.

In fact, following the previous reports, we can conclude that email has an investment ratio of 4308% . As indicated in a report by the American Direct Marketing Association , for every dollar invested in email marketing, a return of 40 dollars is achieved.

With this information you can see that email is a useful and viable tool for any type of buy email database business. In fact, the second channel with the highest ROI is SEO positioning. And as you can see, it is far behind email marketing.

The best way to improve the conversion rate of your email strategy is to follow these steps:

Segment your mailings. To do this, don't forget that you will have to segment your database beforehand.
Be careful with your subject lines. Make them personal and write catchy titles. To do this, just follow some of the tips for writing catchy email subjects shared above. Or pay attention to the characteristics of email subjects that inspire opens .
Offer incentives for the user to sign up to your list.
Take care of the designs .
Of course, make sure your messages have content that is appropriate for the moment and the user.
Calls to action should be carefully included.
Increase sending frequency without tiring users .
5.- Click rates are determined by your CTAs
email marketing statistics

One of the most important metrics in the world of email is click-through rates. These indicate the effectiveness of a campaign through the number of clicks made on the links included in it.

Continuing with the data from previous reports, we can see the growth of email, as in 2015, the global click rate was 3.2. That is, only 3.2% of people who opened a newsletter were able to click on the link.

This percentage has been growing in Latin America. But it is still low. Is there anything you can do in 2018 to turn the situation around? This indicator is directly related to calls to action. These elements are what drive traffic to your website and then achieve conversions.

Therefore you must plan several aspects well:

How many calls to action will your email have?
Where are you going to place them?
How they will be designed.
What text accompanies each one.
The clearer and more direct the button, the better the result . However, if you don't know where to place your CTA, it is best to run an A/B test to check. This way, your email marketing statistics related to click rates will gradually become more favorable.

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6.- Opening rates