Creating simple, contextual content will be the job of marketing strategists to make a difference in 2022.
The marketing world is evolving rapidly across all industries. During the pandemic, marketing specialists adapted to the hybrid in-person/virtual world. Now the goal is to offer the best content with relevance and context without losing personalization, in addition to using artificial intelligence, gamification and conversational marketing .
What you should have learned as a marketer in 2021
It is important to know your audience, create your buyer vp purchasing officer email lists persona and have an established score for your leads .
Data will guide your strategy. That is why it must be collected, stored and analyzed appropriately.
Users spend more hours on their cell phones and 53% of the virtual population uses social networks, according to the 2021 Digital Report .
What you need to know about the world of marketing in 2022
Meta: According to Forbes magazine , the Metaverse is one of the big bets for the future; not only for Facebook, but for all companies that manage to identify the business opportunities offered by immersive experiences. In the Metaverse, users will be able to do almost anything, such as meeting with friends and family, working, playing, shopping, and creating.
Artificial intelligence and data: automation, chatbots and personalization of messages are some of the benefits of technology applied to marketing .
Gamification is an emerging trend in digital marketing that incorporates gaming features into a website.
Content trends for 2022
1. Content with context
Content with context, intelligent
Content is still king on the internet. There may be tons of content out there, but consumers are more interested in unique, high-quality content.
That's why it's important to offer simple, long-form, but educational content, through blog posts and articles that aren't necessarily daily. It's better to provide higher-quality content less frequently, but make sure that the content is relevant, engaging, and useful to your audience.
27% of marketers say they will adopt a content strategy for the first time in 2022, while 11% say it will be their biggest investment, according to Hubspot .
Content can be a valuable asset for building brand awareness and inspiring trust, as well as refocusing your strategy to drive customers to seek out content. At Castleberry Media, for example, the article How Data Helps Banks Engage Audiences aims to explain to companies in the banking sector how a data-driven content strategy can help them rank higher and inspire trust.
2. Interactive content
Virtual reality and augmented reality experiences allow digital marketers to take users on an interactive journey where they experience a product or brand in a personal space.
From visiting a home, interacting with a product or seeing how it is made, this type of connection strengthens the relationship between the brand and the consumer.
In 2021, 35% of marketers used augmented reality or virtual reality in their strategies, according to Hubspot . Of those, 42% plan to increase their investment in 2022. And of the marketers who didn’t take advantage of these technologies in 2021, 9% will experiment with them for the first time in 2022.
