Your LinkedIn™ profile title , also called the headline, is the statement below your first and last name. Often overlooked, it is the third most important element of your space, after your name and your profile photo. This is the sentence that will convince your visitor, make them understand what you can offer them and above all make them want to discover you.
LinkedIn™ Profile Title: How to Optimize It? Tips and Examples
In this article, Proinfluent gives you their expert secrets for optimizing your title, through tips and concrete examples.
How important is it to have a good LinkedIn™ profile title?
Your profile title should tell visitors who you are and what you're looking for. It's crucial to put in keywords that match your audience and show them how you can help them. It's a bit like a tagline .
Properly optimizing your LinkedIn™ headline increases your chances of being:
Accepted by users and get more connections;
As seen by recruiters;
Well positioned in search engines;
Valuable, that is, to stand out from other profiles .
Your LinkedIn™ headline tells visitors who you are and what you can do for them. Feel free to add a call to action in this space to invite your visitor to contact you.
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Let's discover together step by step how to optimize the title of your LinkedIn ™ profile !
LinkedIn™ Profile Title: How important is a good LinkedIn™ profile title?
What information makes for an attractive LinkedIn ™ headline ?
Several elements are essential to optimizing your profile title. Indeed, the surname, first name, and job title are no longer enough to make a difference. Rather, it is a matter of detailing and highlighting your personality in a brief description.
First, your role with or without your company name. If you wish, write in capital letters to attract attention.
So your sector, if there is one.
Then it's time to put your keywords. Don't hesitate to put several, at least 3 or 4.
Finally, say what you offer, what your services are, or better yet, quote your performance. This can be in the form of declarative or interrogative sentences. For example: “I help entrepreneurs build an image of an expert!” or “Do you want to know how I convert more than 20% of clients per month?”
To separate your keywords, use attractive symbols in line with your theme and your graphic charter . Here are some examples:
«♩» for a musician, singer, performer.
«⁋» for professions related to writing and literature. This is suitable for both a writer and a web editor or a community manager . for an electrician, of course, but also IT, marketing and social media related roles.
« | is the most commonly used symbol. Simple and effective, it structures the content without ceasing to be completely sober. It can be used for all professions.
How many characters should a LinkedIn™ profile title contain?
First of all, know that your title has a limited number of characters: 220 on the computer. That's about 30 words. So it's about saying enough to make yourself attractive, without revealing too much.
LinkedIn™ Profile Title: How many characters should a LinkedIn™ profile title contain?
Long limited to 120 characters, the world's leading platform for professionals has now significantly increased this threshold, which was quite limited. Thanks to this, you have the opportunity to fully express yourself on LinkedIn ™ !
What keywords or expressions to choose?
To answer this question, ask yourself what is the goal, the objective you want to achieve mailing address example philippines on LinkedIn™. In fact, the keywords will not be the same if you are looking to expand your network to find new clients or if you are looking for a job. It is therefore essential to accurately determine your expectations and your objectives.
found more easily by prospects or recruiters, but also to stand out by indicating your specialty.
For example, instead of “Trainer,” say “LinkedIn™ Expert and Specialized Trainer.” You could also target a phrase like “Generate Leads” or “Convert Leads into Clients.”
These details allow you to dissociate yourself and not drown among thousands of profiles. You present your skills even before the person decides to visit your profile.
Do you need advice on setting up your LinkedIn ™ presence strategy ? Make an appointment with a Proinfluent expert and increase your visibility!
