Prepare a Crisis Communication Plan Outline

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A research conducted by Clutch, a ratings and reviews company, has found that long-term brand reputation depends on how and when a company responds to a PR crisis. In fact, this research has shown that brands (e.g. United Airlines) who wait to react and/or react poorly to a crisis, have a higher chance of losing customers.

Take Boeing, for instance. As PR Week reported, Boeing’s average cambodia girl whatsapp number reputation score in January 2020 was -71 (on a scale of -100 to 100, with 0 being neutral).

This massive hit to their brand image comes as a result of numerous incidents and poor crisis handling.



This is why a crisis communication plan outline is a must.

Outlining and preparing a crisis communication plan reduces your response time and improves your approach to delivering a response. The faster you react and take control of the narrative, the better for your brand in the long term.