I would start to see everything in

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a new way. And, eventually I got my husband watching it with me. And, one of the things that I fixated on was our front door at the time, which I did not like, and it was kind of cracked and needed replacing. And, so these shows make it look like you can just replace everything in a few minutes and it takes no time. And, I came up with this idea. We could new zealand girls whatsapp number go to the architectural salvage place and do it ourselves, which we did, but it, long story short, it turned into a big nightmare. It all ended well, because we have a front door that I love, but it was a lot more time-consuming, and really hard work, and more expensive than I thought. But, it kind of, was the tipping-off point to me recognizing that my interest in Fixer Upper had transitioned into something else. And, like I started noticing when I would go to Target and I would see the Magnolia home store there, which is Chip and Joanna Gaines' store in Target that I would want to buy things at it. And, I would see her magazine on the shelf at a store and I'd want to read it. And, I became more interested in, they started a paint line, and they started selling a line of rugs, and I was following all of this and realizing, wow, this is the opposite of how we usually think about marketing.



In the sense that, traditionally, with marketing, we have a product, and then we try to go find an audience and sell to it. And, what, in this case, Chip and Joanna Gaines did, but there's lots of examples of people doing it and companies doing it, is they found an audience, and then they went and sold products to that audience, which is so that it flips everything on its head. And, it's really what media companies have always done, where they build the audience. And, in some senses, the audience itself is the product, but it's also a potential avenue for monetization. And, so, if you're able to build a large audience that is highly engaged, that really has a strong brand affinity, then you have really built a platform onto which you can sell almost anything, as long as it's related to that audience.

And, a great example of that is Gwyneth Paltrow and Goop. She started out as a blogger and now she is an e-commerce behemoth who sells lots of different types of products to her audience, which is just ready and willing to gobble it up.

CAROLINE: Yeah, yeah, yeah. And, it's really powerful to think of it this way. And, once you start thinking about it, it's like I had like 10 examples pop up in my head that I'm like, oh, and now I buy all these things from like... I have all the Jamie Oliver cookbooks, because one day I got up in the morning and I found Jamie Oliver's Italy on TV. And, I fell in love with it. And, then just bought all the Jamie Oliver cookbooks and like that, tons and tons of examples like this. It's so powerful.