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“People Also Ask” feature This will give you insight into what users are searching for in your niche and give you the questions you need to answer with your informational content. Content Planning for Informational, Non-Branded Terms Once you know the questions your target users are searching for, you need to create content that answers those questions in a valuable, useful, and most importantly, non-salesy way. For these users, you need to create: Topic Clusters Pillars Guides How-to Guides Tutorials Remember: these users are looking for information; they are not looking for you to sell them a product.


If you leverage this content to sell them your product, your users germany whatsapp number data will leave. Informational content is typically evergreen content, covers a wider range of topics than commercial content, and aligns with user intent. The purpose of this type of content is to educate so that you can demonstrate your expertise as a brand and nurture their interest as they enter your marketing funnel. How to Measure the Success of a Non-Brand-Focused SEO Strategy Tracking the success of a non-branded SEO strategy is as simple as tracking non-branded keywords.




Many brands think they are online market leaders for their primary product, but take away their branded terms and their rankings drop from page one to page five! You need to determine which keywords you want to rank for in addition to your brand, starting with the products you sell. Once you’ve determined these, identify the pages you want to rank for those keywords and start tracking them in a keyword ranking tool like Moz Pro so you can monitor your progress over time.