Enhance the experience by choosing three main colors, one of which is an accent color. You can use this accent color as a 'breadcrumb trail' to visually direct visitors somewhere, such as a call-to-action (CTA) . Make each visual option a conscious choice. A good mailing or website clearly explains the purpose of the event and has a clear CTA.
Keep the invitation simple and clear.
5. Play with the corporate identity
When creating an event website or invitation, you are expected to follow the house style of the organization. But you could also play around with the house style a bit. Often the style for an event is cast in a more informal jacket.
In some organisations, you get less freedom as a designer than in other organisations. How do you still play with the house style? Combine various patterns from different design elements from the style book. Mollie (see example), for example, has a clear pattern in the colour scheme: blue, white and black. This ratio is played with on the event website, but the colour combination is also respected.
Screenshot of the corporate identity of an event website and invitation.
6. Be consistent in all communications
Carry your visual design as far as possible into all expressions of the event. There are many possibilities for this. Think of the banners of your social media pages, but also the signage, brazil telegram data 30 million stage and presentation deck at the event. Immerse your visitors completely in the world of the event for a better experience.
Example of consistency in event website and invitation.
7. Dare to vary
The event website and emails are not financial annual reports. They should make the invitees enthusiastic about visiting the event and explain why it is fun or useful (or both). By playing with the house style, you can give an extra twist to the design. And this also makes it stand out even more. Therefore, try to introduce variation in the design of the website or mailing, without losing sight of the recognisability of the organisation. You will grab the attention of your target group even faster by creating that 'aha' moment. For example, choose to use a different colour. Or switch the text blocks and images.
Example of variation in the event website and invitation.
Don't underestimate the power of a good design for your event. Take a moment to think about the inspiration, come up with a nice concept, stand out without shouting, vary with the house style and always think from the visitor's perspective to make it as easy as possible for them. In this way, your event communication will look more professional. And the more professional the appearance, the higher the turnout can be.
