ALEJANDRO: I think that's much easier netherlands phone number whatsapp for sure, because you're improving on an existing process. If you think about the invention of the printed press, Guttenberg, he went out of business. A lot of his peers went out of business, and it was only when certain conditions changed, and I won't bore you with the details, that all of a sudden became a fantastic business. And I think that it's like that with lot of things. Having said that obviously we all tend to read the stories of those exceptionally rare events when somebody... Builds something completely out of left field and is hugely successful. But most of the time those things they're pretty tough to make them a success.
NICK: Yeah. No, I agree. literature and the story, and the lore of entrepreneurship. And the actual execution of the entrepreneurship journey, because you hear about these stories but you don't see what went into it. And you don't see all the people who failed to pave that path. that's why I love talking to actual practitioners of the art like yourself, who can share their insights.
ALEJANDRO: Yeah, absolutely. I like to say there's three phases of any entrepreneurial journey. There's the initial euphoric phase where it's all joy and excitement, and then it's going through the valley of the shadow of death. The thing is most do not survive that second part. And as you say, we don't read their stories, we only read the stories of those who make it to the other side with growth, and profitability, and positive cash flow, et cetera. So, yeah, I agree with you. I think the media only tends to focus on that third stage
NICK: And with Userlytics, you're the founder and you've grown the company to over 50 employees at this point, it sounds like you've you've survived that shadow of death phase. Can you talk about that? And can you talk about the growth trajectory of the company. And just as far as the growth angle, what you went through there.
ALEJANDRO: Yeah, no, when we launched our product in... In 2009, at that time we would go to trade shows, events and show our product. And it was new, people would come and look at it, they'd be interested in it, but they wouldn't buy it. And again, you're talking about coming in too early, it was too early. Then fortunately we did survive that valley of the shadow of death. And the market took off in roughly 2015, and ever since we've been growing very fast.
