Optimizing bids and budgets

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rakibhasan542
Posts: 17
Joined: Tue Dec 17, 2024 8:24 am

Optimizing bids and budgets

Post by rakibhasan542 »

Right now, automatic strategies are showing very good results.

There is no need to cheat the system. There used to be a trend - you set some goal in Metrica, which is somewhere at the bottom of the page, and out of a thousand users, only one leaves a request. So at the beginning you get traffic, a small number of requests come from it, but then the strategies stop learning, because it is not profitable for Yandex to give you traffic and not get money from it. And your competitor in the niche gets traffic, his goals work and he pays Yandex for it.

By cheating the system, you will not get any income from your system and will not scale up. You will only get a small number of applications.

Test combinations of different strategies. There are phone number library cases when the strategy stops learning, the ad stops showing. You can try to simply restart the strategy, in some cases it helps. If not, you need to try to increase the conversion value, increase the budget. If this does not help, then you can test by adding macro-goals - clicking on a button, scrolling. As a last resort, you can change the strategy itself, we had this happen.

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Advertising is the tip of the iceberg
Relevance must be maintained throughout the funnel: ad, landing page. Then the ad will work well.
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