From sales prospecting to customer support, lead nurturing to onboarding and more, SaaS email marketing is a powerful lever for growth. Smart businesses are using the latest email techniques to grow their businesses quickly.
This guide will give you seven SaaS email marketing tips you can leverage to drive growth.
1. Open and read your emails.
No matter what industry you serve, your email marketing strategy won't produce results if people don't open and read your emails.
SaaS is no new zealand business fax list different.
Headlines are the first port of call when your emails land in people's inboxes. To get subscribers to open your emails, make sure your headline is:
Clear, not clever: It's tempting to dazzle people with clever wordplay. Don't do this because they'll get confused and not click on your title. Instead, people understand a clear title immediately and are more likely to click on it.
Specific, not generic: People ignore generic stuff because they find it irrelevant. But a specific headline tells them exactly what to expect. Because they know what to expect, they'll click through to get it.
Benefit-driven, not feature-centric: SaaS brands love to show off their product features in marketing materials. But their headline isn’t the right place for it. The better option is to discuss how these features will benefit people. People respond better to hot benefits than dry traits.
Here's a simple yet effective subject line example from Monday.com.
Source: SaaS Email Templates
Source: SaaS Email Templates
The message is simple: resume your free trial registration.
