Broadly speaking, customer lifecycle management helps businesses track and guide their customers through the following four stages:
Reach : When a ireland business fax list potential customer becomes aware of your business through targeted messages.
Acquisition : When a prospect becomes a lead and is nurtured with content/offers.
Conversion : When a potential customer makes a purchase and becomes a customer.
Retention : When a customer makes a repeat purchase and recommends your business to others.
Each stage consists of multiple processes and parameters that must be followed to make the sales cycle efficient.
In this article, we'll cover eight tools that will help you:
Manage the process in one or more stages that your client goes through.
Track relevant parameters to determine the effectiveness of each of those processes.
Identify areas of improvement for each of those processes and improve your ROI.
Streamline the customer lifecycle management process.
Let's dive in
1. Prosper
There are four key challenges faced when managing proposals:
Lack of a consistent approach or process.
Access to the right information, verified by experts.
Inadequate resource management in terms of time and human resources.
Legally binding verification for both parties.
It is particularly challenging for freelancers, solopreneurs and budding service businesses as they face all four challenges.
