How to Personalize Your Email Marketing

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Video editing : with the proliferation of content, the public has become more and more demanding on this point. It is about avoiding false connections, harmonizing sound and image, choosing the appropriate transitions to create dynamic content, ensuring that the sound is not out of sync with the images, etc. Mastering social media codes : while they give pride of place to video content, to be able to benefit from this visibility, you need to master data that changes regularly: which format should you favor? What tone should you use? How should you promote it? In short, video is an innovative format that allows btob and btoc companies to highlight their marketing and sales actions and content .

It works as a great sounding board, while french guiana email list 100000 contact leads allowing you to adapt and respond to the expectations and challenges of your prospects. What content to broadcast in btob video and in what formats? Video can be available in a multitude of formats. Each of them responds to codes and very specific consumption habits. They also vary according to the maturity of the prospects . Depending on these objectives, different types of content will be more or less suitable.



The list below is not exhaustive, but it provides an overview of the different formats that can be produced. The company presentation video beyond presenting the company's activity, this type of video helps to humanize the brand , generate trust and develop its reputation . It involves communicating around the brand's universe, in a fairly short video of one to three minutes. This can cover a fairly broad field: presentation of the company, teams, values, know-how, etc.