The answer is usually the subject of the email .
The Reason Why You Send Newsletters
If your marketing strategy includes newsletters, your company will have at least one of these three objectives:
Develop relationships with users , for example by involving them in a promotional campaign;
Inform readers about your company's news; and offer opportunities they can take advantage of, such as a new feature;
Strengthen your brand authority by demonstrating chief vp operations email lists skills and professionalism;
To highlight the interest , usefulness, and convenience of your products and services.
No matter what the message is, it should be within the 30-60 character limit for your email subject line . Using ten or more of these characters to write a newsletter (October, Christmas, monthly, Black Friday , etc.) is wasteful. It costs you an opportunity to deliver a more interesting and central message within your email marketing strategy. The same goes for repeating yourself in the subject line of a newsletter that is not a transactional message, such as a welcome email or order confirmation.
In this article, we offer 5 factors that you should consider when writing the subject line of your newsletter.
1 – Include the Username
A reader who reads your name in the subject line of an email has a greater chance of remembering the brand that contacted them. This is an advantage you shouldn't ignore , considering the volume of emails everyone receives every day.
Write the subject of the email and insert the placeholder with the recipient's name in the appropriate place. The opening rate of your newsletter will benefit .
Email Subject
2 – Communicate a Sense of Urgency
We have a lot of choices to make every day – whether it’s what to buy, what to wear, what to eat, etc. This means there’s a lot of competition for your subscriber’s attention. You want your subscribers to take action before they get distracted .
Using content that drives subscribers to take immediate action will effectively increase email opens, and ultimately, translate into sales.
This doesn’t mean spreading discomfort – “Act now or lose everything!”. It means creating a sense of urgency through creative wording that suggests a deadline or a valuable short-term opportunity. For example, the training course market often offers phrases such as:
HTML/CSS for Beginners – 24 hours left to register
Last 5 spots available for PR Alberto’s course
, 30% off for early registration ends at 6pm
Emails sent to customers who have abandoned their shopping carts may receive messages from:
Inventories are limited.
Selected items may be out of stock.
Right from the subject line, readers can tell they should read and act immediately.
3 – Segment Your Subscribers
Divide your contact lists into segments that share important characteristics , such as age, profession, location, gender, or any other information obtained during the registration process.
This will allow you to write email subjects that are much more relevant to readers.
For example:
Stress from the big city? Try our delicious natural infusions
Ana, this is your checklist before your walk
Skype Vs Slack: the ideal tool for web conferencing
You don't need to write a different newsletter for each segment. Simply change the subject line of the email, taking inspiration from the content of the email.
4 – Solve a Problem
Newsletters can appeal to a desire to buy or be informed. But they should offer a useful (or at least interesting) contribution to readers : For example:
Tomas, get inspiration from world cycling champions.
Wanted: beautiful and affordable bathroom furniture
Footwear, the best deals on Facebook
Sofia, new flavors on the menu!
5- Offer a Reward
A reward can strengthen the bond between the sender and the recipient . You can offer rewards immediately after registration, after a recent purchase, after completing a form on a landing page, etc.
