Reason : hubspot allows you to falkland islands and malvinas email list 100000 contact leads closely monitor the roi of your marketing and sales actions calculating roi is a crucial issue for marketing and sales departments. At a time when prospecting is going digital, there is no shortage of kpis to track your return on investment and take truly effective actions for your business. Thanks to hubspot's detailed reporting system , which you can customize according to your objectives and the levers deployed, you can track: your marketing metrics: traffic and traffic sources, conversions, bounce or opening rates of your emails, etc.

Your sales performance indicators : number of calls made by your sales representatives, call success rate, number of meetings held, average conversion rate, average length of the sales cycle, etc. All on dynamic dashboards, updated in real time , which also facilitates the management of sales teams. Ultimately , hubspot is a truly comprehensive software, which provides the ability to determine areas for improvement in your marketing or sales strategy, and to monitor the roi while remaining agile.