Facebook groups can be created by brands or by users themselves, but posting in them is beneficial for both parties if the information is really interesting.
For the brand it is advantageous in the sense that it gives it greater visibility and betting email list more commitment to its customers if it also responds to comments by giving possible solutions to a specific need.
And in the case of users, they will have information that they needed or required from a brand that could now be in their top of mind.
However, there are many brands that have dedicated themselves to publishing in these groups without obtaining the expected response.
In any case, below we give you some tips that professionals have applied to publish correctly and increase sales and even fans on the fan page.
Use images
Facebook, although not as much as Instagram, is a very visual social network. Just as it is important to have a good profile picture, it is necessary to know the correct Facebook cover size .
A mind-blowing caption is not enough if it is not accompanied by a photograph that complements it, and if your business has had a fan page for a while, you may have already noticed this in your frequent publications.
The same thing happens when posting in Facebook groups; to make this effective, it is worth complementing the information provided with a high-quality image that really catches the attention.
If it's a photo of one of your products, make sure it's from a good angle and makes it clear what you're trying to sell.
Make a description of the product or service
It is important that the title or first sentence you include contains what you are offering and a call to attention such as “last minute offer”, “great discounts on our products”, among others.
In the case of the description, it should be as short but conclusive as possible; we recommend using three to four lines to describe what you offer.
It is essential that you remember to include your contact information or a link to your online store so that members of the group who wish to do so can go and make a purchase.
Times and days to publish
It is important that you take into account the best hours and days to publish because in Facebook groups information tends to get lost very quickly, as there is constant posting by users and perhaps other brands.
After 6pm, which is when most people leave work, and on weekends are the best times to post to these groups properly.
Subscribe to the right groups
It will do you no good to join a makeup group if what you sell are car parts.
