Drip: Email Engagement and Marketing
Drip is an email marketing platform that offers segmentation, email creation, and automation capabilities. People can design what they want to send throughout the day. They can also use the platform directly to send it to people on their list.
It's easier to use than many other options. Businesses looking for email marketing tools with a good design package can benefit from Drip. It costs $39 per month to send emails to up to 2,500 users.
Mailchimp: Email Marketing and Segmentation
Mailchimp Email Marketing Tool
Mailchimp is a long-standing email marketing platform that has become a popular choice over time. Many people know and trust this software because of its extensive set of tools that make email marketing a breeze.
It provides pre-built email templates, automation, integrations, email scheduling, A/B testing capabilities, segmentation, and most recently, generative AI features.
The free version is quite extensive, but includes Mailchimp branding in your emails and is limited to 1,000 monthly email sends and 1 seat.
Companies that want to implement their own design should partners email lists upgrade to the basic option, which costs $13 per month.
Floating desk
Flodesk is a Chimp alternative that is design-oriented. The interface looks more like what people would expect from Canva. Its image editor is fairly easy to use, allowing anyone with limited design experience to create decent-looking emails.
The $38-per-month version allows users to send unlimited emails, add embedded forms , and create workflow automation. That's a lot a small business could benefit from.
What might be holding this platform back a bit is its data collection methods. They are not as extensive as other apps.
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Conclusion
The email marketing tools discussed in this list vary widely in scope and functionality. Some are specialized tools that can complement each other, while others are comprehensive CRM suites or full-scale marketing platforms. This diversity makes direct price comparisons difficult, as each tool's features and capabilities differ significantly.
