But what is this indicator all about? To understand it, you first need to know what a lead is, a common term in the marketing world .
This concept refers to those users who contact your company to access more information about the products or services they offer.
So, this means that CPL, also known as PPL (Pay per Lead) kyrgyzstan email list 36839 contact leads reflects how much money a brand has invested to attract a potential customer.
Great! Now that you know what Cost Per Lead is, it’s time for you to learn the specific reasons why you should calculate it.
Why is it important to calculate CPL?
You already know that Cost per Lead allows you to measure the profitability of Inbound Marketing strategies and, in general, of Digital Marketing .
But, specifically, how does monitoring this metric help? We'll tell you right away!
1. Identifying the origin of the lead
Within a strategy there are different channels, media and methods to generate leads, but it is common for some to be more effective than others.
Precisely, by evaluating the CPL you will be able to detect what your main source of sales opportunity is and, consequently, you will be able to allocate a greater part of the budget and efforts towards it.
Leads typically come from search engine optimization (SEO), social media, and email marketing , among other factors.
2. Evaluating the profitability of the business itself
In addition to measuring the profitability of your marketing strategies, Cost per Lead will help you detect whether your business is financially viable in general terms.
For example, comparing the CPL with the prices of your products or services will allow you to identify whether the amounts or rates of these are appropriate.
In fact, it is highly recommended that you take this indicator into account to define a coherent and lasting pricing policy.
