What happens in email marketing in the US can happen in your country
And while what happens in email marketing in the US does not transportation email list apply in Mexico or Spain, it is a source to constantly analyze, since the United States traditionally sets trends that can be replicated in the rest of the world.
In this sense, the report « eMailmonday, the Ultimate mobile email stats » can give us some direction, with several useful statistics about email marketing in the USA. At Mittum we share them with you so that you can analyze them and draw your own conclusions according to your context and market.
CTR on emails viewed on mobile grew 22.8% on Black Friday 2015, from 44.7% to 54.9% in 2015.
Apple Mail is the most popular email service (32.9%), followed by Gmail (15.2%).
Mobile email accounts for 15-70% of email marketing campaign opens in the US.
In 2015, 25% of email opens were on mobile, 36% on desktop, and 19% on a webmail client.
67.2% of consumers use a smartphone to check their email, 42.3% use a tablet and 93.3% use a computer.
B2C emails get 57% more mobile opens than B2B emails.
Desktop and webmail opens declined throughout 2015, each falling 13% since January 2015.
The main problems or reasons why users refused to read an email on mobile were: receiving too many (44%), being irrelevant (37%), being too small to read and interact from mobile (32%), the sites or landing pages to which the campaign led were not responsive (26%) or the campaign was simply not formatted well to be read from mobile (21%).
Responses sent from phones are 54% faster than those sent from desktop.
Responses sent from mobile devices are 60% shorter than those sent from desktop.
The number of mobile email users is expected to grow by 23% in 2016.
The events, online services and real estate industries showed the highest level of mobile email consumption, with 66.9%, 52.9% and 50.8% respectively.
Users interested in online shopping offer the highest email opening rate, as well as CTR and conversion rates.
CTR rates were 40% higher for brands that sent only responsive emails (14.1%) versus brands that only sent non-responsive campaigns (10.1%).
