Perhaps it is clearer with the purchase of services. More and more comparators and related searches have emerged: flight comparator in Argentina, insurance comparator in Mexico , hotel rich people data comparator in Germany, to make a list for the user of the prices that different companies offer for the service or product they are looking for.
In this way, the difference, once the price filter has been passed, has to do with the quality of the site. Hence the real importance of the image projected through the web.
The creation of landing pages, a growing trend, has also provided a way to achieve subsequent customer loyalty through email marketing campaigns tailored and personalized to the particular interests of those who provide their data to stay informed not only through newsletters but also through more specific service updates.
Although many people still think that corporate image is not something to invest in, but rather product development, it is all part of a whole. Those who end up on a site after going through a comparison site are also looking for reliability. The fact that they are looking for a price does not mean that they do not require the same services and quality as other brands, but that their offer is better suited to their search.
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A website that is easy to navigate and also optimized for mobile devices is the minimum required today.
But we must not stop there. Responsive websites are basic but they must also provide information and content of interest, supported by a marketing campaign that also includes social networks, h2h communication for customer service and, why not, also a blog with news from the sector that provides more information to the user.
