B2B companies are also realizing canada whatsapp number list the value of collaborating with influential experts for marketing purposes and counted the practice as one of the top 4 tactics in 2019 and in 2020 a report showed that 65% of brands’ influencer marketing budgets were expected to increase.
Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what the best practices are. Having worked with B2B brands that range from Dell to SAP to LinkedIn on influencer marketing programs over the past number of years, I’ve had a chance to dig deep into what makes influencer marketing work for B2B.
To help illustrate how brands are driving results with influencer marketing, I’ve pulled together ten examples of B2B companies that represent a mix of approaches and performance outcomes.
1. Prophix - Driving a Message of Innovation with Interactive Audio
The Growing Trend of B2B Influencer Marketing - 10 Brands Doing it Right
Situation: Prophix is a corporate performance management software solutions company serving the finance industry. They believed that finance leaders have the opportunity to shape the future of business and take a more prominent seat at the leadership table.
Artificial Intelligence (AI) and Machine Learning (ML) will be critical to the innovation of finance, so Prophix wanted to start conversations and answer key questions on the role of AI in the next evolution of finance amongst its target audience.
Solution: To build thought leadership for the brand around AI and ML innovations in finance among its audience, experts collaborated to co-create an industry resource.
To add a tech-savvy flavor to the content experience of this resource, a simulated AI personality voice named Penny was created to help users navigate a microsite featuring industry experts. The site was titled, Adapt & Innovate: AI and the Next Evolution of Finance.
