On-page: Manually search for metrics like readership, shares, or comments.
Check page-level traffic and links in Semrush's Domain Overview tool .
Home Depot’s project calculator page has 4,500 visits germany phone number list per month from organic search and 215 referring domains. This suggests that this is a topic that is resonating with the target audience.
By examining links and analyzing what people are saying about the content they are linking to, you can get a sense of what is resonating with your target audience.
Create a competitive analysis matrix/grid to find growth opportunities
A competitive analysis matrix is a tool that visually compares you to your competitors. The matrix grid places companies in relation to each other in four quadrants based on various factors.
The competitive matrix is useful because the visual representation can provide insights into which companies may be fast-growing, innovative rising stars.
Additionally, you can see which are the mature companies, market leaders, established companies and emerging companies that could be your future direct competitors.
Go to Market Explorer's Growth Quadrant:
semrush market explorer growth quadrant
As noted above, the Growth Quadrant can help you review which competitors you should be analyzing in depth and which ones you should keep an eye on.
Mainly rising and innovative stars.
Rising stars are a source of inspiration for content strategy ideas. Any company that is growing rapidly indicates recent marketing investments.
In the IKEA.com Growth Quadrant, we can see that crateandbarrel.com is one of the fastest growing competitors.
Take that competitor and check out their recent links to their site and which content pages have the most links to look for digital PR activity. This will give you clues about what content is working for them that you could potentially incorporate into your own content strategy as well.
