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But we’re pushing ourselves to think creatively and strategically about new virtual experiences to offer in conjunction with the in-person event. We’ve received some great ideas from our speaker community, and we’d love to hear your ideas as well.Add new virtual contentAdapting to the current ...

Consider that in whatever you’re pitching.Brand your idea internallyMatthew Howells-Barby, senior director of acquisition at HubSpot, has a great idea: Brand your ideas or concepts within your own company. For example, he created the “Content Playbook” that covers the search-and-site strategy ...

” Your content strategy, no matter when and where you manage it, is a change process facilitated by humans. So, everything you do, from technology acquisition and workflow implementation to governance and measurement should all be done with the goal of improving this human process.Your ...

There is. And don’t just ask friends to do it – that puts them in a bad position.The thing to do, as Wikipedia’s own Jimmy Wales says:Create an account.Be up front about your connection to the subject.Take a hands-off approach by requesting the article.Follow this path, and editors should take you ...

Follow Google’s Search Quality Evaluator Guidelines to make sure your content complies with its EAT score (for expertise, authoritativeness, and trustworthiness). Adhering to those standards will help more people discover your content.The first easy (and necessary) way to build trust and connection ...

#WeeklyWrapShare on XIn an interview, Bill Gates once talked about how billionaire Warren Buffett taught him a valuable lesson about time. The famed investor showed his calendar. Nothing was listed for weeks. And it changed the way the Microsoft founder thought. “There are all these demands and you ...

Having worked in content marketing for enterprises and startups for more than years, Kim enjoys exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect on LinkedIn.EXPLORE CMI BRANDSContent Marketing WorldMarketing ...

For example, references to in-person events and travel wouldn’t reflect well on your brand’s understanding of your audience’s concerns.Check your #emailmarketing automation for messages that might not be appropriate now, says @DaisyQuaker via @cmicontent.Share on XDon’t waste all your hard work and ...

..StoriesResourcesTopicsResearch InsightsTraining & EducationEventsDiversity and Content Marketing: How Brands Can Be More Inclusiveby Ann Gynn| Published: June , | High-Level StrategyEditor’s note: We’re sharing this diversity article originally published in January given its timeliness to ...

And I Point To An Article That Explains What To Consider When It’s Time For New Marketing Tech.listen To (Or Watch) The Weekly Wrapour Theme This Week Is Tools And Tech. As Time-management Expert David Allen Once Said, “if The Only Tool You Have Is A Hammer, It’s Hard To Eat Spaghetti.”let’s Wrap It ...