AEO Service

The Community Manager is the professional responsible for building, managing and administering the online community around a brand on the Internet, creating and maintaining stable and long-lasting relationships with its customers, its fans and, in general, any user interested in the brand.

Let's ...

The variety of data that can be collected on the Internet allows all digital marketing decisions to be based on it. That's why you should know about Hotjar, a tool that provides valuable data about your site to optimize the user experience.

Data analysis is, in itself, an activity inherent to ...

A heat map is a graphic resource that allows analyzing user behavior on a website and their preferences.

When creating and managing a blog, launching an online store or developing a Digital Marketing strategy , it is essential to know what a heat map is.

This graphical representation is ideal for ...

One of the reasons why a company can be said to be successful is that it is so well positioned that the reason that weighs most when consumers buy its products or services is its brand and not the characteristics or benefits that they have. To achieve this, every organization must develop a Brand ...

What is a digital influencer? How to identify one? How to become one? Find out the answers to these questions and more!

With the modernization of the market, especially through sales made over the Internet, the way of doing business has changed.

The use of social media and the emergence of the ...

In the world of digital marketing, defining your future clients is one of the most important tasks to achieve goals. In fact, a marketing strategy is defined according to the market niche you want to capitalize on, so in this post I want to talk to you about how to define the target audience.
Let's ...

A creative strategy is the set of marketing alternatives used to create a narrative that arouses the audience's curiosity and helps them establish the references they have about a brand.

Creativity is the basis for the success of a marketing campaign , as this is the only way a brand can position ...

It's a fact: selling a product on its own is already a bit difficult. Now, can you imagine how complicated it can be to sell to a customer who is unsure or undecided about their purchase?

Throughout their careers, sales and commercial professionals must face many obstacles to close more sales . And ...

Wireframes are great for making your website or app a success. This is mainly because any project requires planning, and can even be done using just a pen and paper.

You must definitely remember what the 90s were like, full of colorful elements and flash animations. We can say that it was a real ...

The brand activation technique or Activation Marketing is one of the most important strategies to associate the image of a brand with a lifestyle or new experiences. This practice helps to establish a presence and gain prominence in competitive markets.

Being present in the market and using ...