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At this stage, marketing automation allows:

Create automated loyalty programs that reward customers for repeat purchases by offering exclusive discounts, gifts, or points redeemable for future purchases.

Send post-sale follow-up emails to thank the customer , provide additional information about ...

When prospects are aware of their need , they show a more specific interest in obtaining information and evaluating whether the company can help them.

This interest is manifested through:

Download guides.
Subscription to newsletters.
Content interactions: Commenting on posts, leaving reviews ...

Find your current strengths: Is there any content on your website that is widely shared on social media and also attracts a lot of traffic organically? Optimize and create more similar content so that you leverage this existing strength.
Update your corporate social media profiles: To illustrate the ...

After you implement the SLA, use the information in your reporting system to monitor progress toward goals. Not tracking is a common mistake made by companies with poor sales and marketing alignment. If you're not paying attention to your goals, you're more likely to miss necessary changes until ...

Digital marketing is not written in stone. For each campaign you want to run, you will be able to find different trends, methodologies and tools that will help you achieve your goals.

While this wealth of references can be helpful, there will come a time when you will be confused and confused by so ...

The largest supermarket chain in Ecuador is Supermaxi and therefore, everything this brand does impacts a huge number of consumers. That is what we saw in 2014 with the launch of the Shopping Assistant mobile app .

The functions of this application were to provide basic help to customers for ...

No one thought about how to get visitors to give up their information and convert them into leads. This is a classic mistake, but it can be solved by asking a simple question: How am I going to measure the return on this investment if I don't collect data from potential clients that the sales force ...

Proactive prospecting is one of the oldest practices in the sales process. In fact, all traditional courses focused on charisma and motivation always separate the sales process into:

Prospecting
Presentation
Closing
They put a lot of effort into the prospecting part because it is the point where ...