AEO Service

Inside salespeople need to understand the local culture and how it affects their approach. How should reps address prospects on the phone? How are relationships formed?

For example, in the US, it may be easier to start a new relationship than in Europe. However, in Europe, relationships are more ...

If you want to boost your bottom line and grow your business, it’s often best to prioritize your current customers. However, most reps devote at least twice as much effort to new business acquisition as they do to customer retention.

But over time, loyal, happy customers are worth at least ten ...

Only around 10% to 15% of leads, on average, convert to sales. So lead qualification is essential for helping you focus your time where it will be the most effective and profitable.

When it comes to B2B lead qualification, many will argue that the BANT strategy is outdated and has outlived its ...

To get the most out of Outreach, you want to create campaigns with multiple steps, including call touchpoints. Most experts recommend using these three channels for sales sequences:

Personalized cold emails to get noticed and receive a reply.
LinkedIn outreaches that show prospects you’re ...

Translation services are crucial in today’s globalized world, where communication across borders is increasingly common. As businesses, governments, and individuals strive to connect with a diverse international audience, the demand for professional translation services continues to rise. These ...

How can you create a strategic plan for your company if you have no confidence in the future?

The reality is that every single decision in your organization is a choice made under some uncertainty. In practice, we ultimately base every decision on possible outcomes and our best guesses about how ...

In November 2021, Christie's decided to auction the US Constitution. Only seven copies of the original Constitution were known to exist, and six of them are in institutional ownership. It was the last one owned by a private investor.

Using Discord, a group of people came together and cell phone ...

The idea is simple: it's about identifying your critical uncertainties and developing plausible scenarios that outline how your company can best respond to potential challenges. If you understand what might happen, you're more likely to cope with what does happen.

The scenario development process ...

As the volume of video content has exploded over the past few years, consumer behavior has changed dramatically, and the advertising industry has failed to adapt. Today, the attention paid to advertising is uneven across screens and media, but advertisers are not taking this into account properly ...

Working with reviews is essential to the success of any business. Customer reviews are valuable social proof for those who want to make a final purchasing decision based on the experiences of previous customers. To some extent, every potential customer is exposed to reviews at some point in the ...