AEO Service

Fear of missing out as a powerful weapon in B2B
Especially in highly specialized B2B sectors, online marketing is still considered too fleeting and too general to actually contribute to lead generation. So, do you want to desperately toil away on the next bone-dry white paper? Of course not. There ...

More focus & energy? Leave your devices alone more often
In many organizations, there is a culture of immediacy : everything has to be done now! In the midst of all that noise, it is difficult to work with concentration and focus for a longer period of time. And the real solution is not an app to ...

not only build on, but also earn a lot from. But you need a long breath for that. If you want to end up in the long-term memory of your target group, you have to invest time and money. You can't do it with one or two campaigns at peak times. Moreover, it costs you a lot of money due to the great ...

Central Banks and their digital currencies
Governments had good reason to be wary in the early days of Bitcoin and its underlying blockchain technology. Research from Oxford shows that in the early years, half of Bitcoin payments can be linked to illegal activities. More than 75% of blockchain start ...

The donation form itself only asks for essential information. For example, asking for an address and city for an iDEAL payment is unnecessary and can cause the visitor to refrain from donating. Keep the form short and preferably on one page. Provide clear labels with good field validation .

In ...

Some brand essence examples:

Disney: fun family entertainment
Starbucks: rewarding everyday moments
3. Brand promise
With a brand promise, you tell target groups what the (distinctive) benefit is of every interaction with or purchase of your brand. It is not necessarily your slogan or tagline, but ...

Facebook has already announced that it will stop automatically tagging people in photos and the platform will actively warn users about sharing old content . Various ad targeting options will also be closed. Another important development to gain more control over privacy as a user is the recently ...

Time for a chat with Joost Rietveld, Managing Director at Too Good To Go Netherlands. In this article I discuss the concept, the challenges and the success based on my own experience and the input of Joost.

How does it work?
After downloading the app, you can see participating entrepreneurs with ...

How tempting is it? Just focus on the largest market segment. Where the most customers are. Sounds logical, right? But let me tell you something: that segment is probably also where the most competitors are. Everyone is trying to catch the big (and the large number of) fish. It might be smarter to ...

Solving social issues: policymakers are 'data woke'
As much as a self-driving car appeals to the imagination, if I'm honest I find artificial intelligence in consumer products less interesting. I prefer to think of the social opportunities for data-driven work. The government also sees that these ...