AEO Service

Networking, attending events, making proposals… attracting new clients in a marketing agency is hard work and requires a huge investment of time and money. In fact, finding a new client costs 4 times more than retaining current clients.

When an existing client hires you again for a new project or ...

When it comes to sending mass emails , the motto you should follow is “just say no.”

Mass emails are when you send the same emails to all of your subscribers and potential customers, this is an ineffective form of email marketing .

Mass emails signal to your subscribers that you'd rather cut ...

taking you, you need to track your metrics.

We get it: Posting on social media consistently is already a huge effort, and tracking your analytics along the way can feel like an even bigger effort. But in marketing and branding, it’s not enough to just do things for the sake of doing them. Measuring ...

Knowing who you're selling to is just as important as knowing what you're selling. And while you may think you know your target audience like the back of your hand, as strategies change and businesses grow, so does your audience. Next thing you know, your ideal audience is no longer the one you're ...

Obviously, we at Benchmark are big fans of email, but we also understand that it can be a huge time-waster. Who hasn’t started a project only to be distracted again and again by that little bubble of notifications on their phone or PC? And who among us can say that they belong to the exclusive ...

One of the biggest limitations for many entrepreneurs when they want to sell online is not having their own website, this is because they do not have the budget or the technical knowledge necessary to create and manage it.

While having your own website is a powerful tool that offers many benefits ...

A continuous flow of potential customers is vital for small businesses. These customers help them grow their contact list, database, and of course, increase revenue. But without a strategy to acquire these customers , these companies may lose market share.

The good news is that now more than ever ...

Ecommerce companies have been part of our daily lives for many years. Not only is it a growing sector, but it is estimated that by 2040, 95% of purchases will be made through online stores ( 99Firms ).

In 2021, there will be more than 2 billion people shopping online frequently around the world ...

marketing tactic . Dollar for dollar, marketers get more profit from email than from almost any other medium, including social media. It’s also one of the most lucrative marketing practices out there and one you definitely can’t neglect as part of your marketing strategy if you want to get the most ...

Social media platforms like Facebook, Instagram and Snapchat are already a fundamental part of our daily lives on the Internet. But you might be surprised to learn that email marketing is still a huge part of digital communication , and its popularity is only growing.

According to statistics, the ...