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This is related to the above, but only applies to event-based personalization. If a user hasn’t purchased from you in a while, you can send them a personalized “we miss you” email. Additional examples of automated email campaigns include welcome emails, abandoned cart emails , and purchase ...

Let’s go back to Jim’s flower shop example. If he can increase the value of each of his email subscribers from $1.50 to $2.00, that could be a game changer for his business. It could be the difference between losing money and making money in business. It could allow him to invest in paid acquisition ...

Okay, let's say Jim's company is self-sufficient. That means he can afford $4.50 to acquire an email subscriber. But that's only part of the story.

Let's say Jim can buy traffic for $1.00 per click. That means he needs 1 out of every 4.5 visitors to sign up for his email list. That's a lot and ...

Ideally, you can assign the total revenue generated by your email subscribers and the actual average order values ​​(AOV) of purchases made by your email subscribers. This will give you the most accurate picture and allow you to make further changes in the future.

Let's look at an example...

Jim's ...

To scale your e-commerce business, you need predictable growth channels. If you don’t know how much an email subscriber is worth, you won’t be able to create the predictability you need to invest in email as a channel.

predictability of forecast
Determine the true ROI of your email list building ...

Customer acquisition is becoming more and more expensive for all online businesses. This is true for almost all online categories. But it is especially true for e-commerce companies.

Gone are the days of cheap Facebook and Google ads. Using third-party data has become impossible or really expensive ...

We tested affiliate channels. We partnered with wine and food blogs and exchanged referral emails. We tested coupons that our customers and website visitors could share with friends. And we started investing small amounts of money in paid acquisition to generate customers, leads, and emails.

Most ...

So we took a deep breath and looked at what drives our sales. Most companies just don't do that. They have their channels, their budgets, and their sales. And they just don't do the work to understand where their best customers are coming from. We were the same way.

We knew we were getting some ...

Wineries and distributors embraced the concept and we were quickly able to build a good lineup of the best wines we could offer at a great price. We gave them an estimate of how many cases we could sell and they held them and then we picked them up and shipped them to our customers.

We felt that ...

We used email marketing for eCommerce and learned valuable lessons that every business owner and marketer can benefit from. Here's our story.

In 2011, my friends and I had a simple idea. We wanted to help people drink great wine at an affordable price.

We were a small group of friends trying to ...