AEO Service

Content personalization has long been a cornerstone of B2C marketing, used to increase revenue and retain loyal customers, but in the B2B world, it is still difficult to implement such a well-defined strategy. Why?


Companies still struggle to meaningfully combine data and technology, thus missing ...

Article by Angela Meduri, one of our Demand Generation Heroes , the Tech Marketer community of the Digital360 Network.

If you are looking for tools to measure brand awareness , I imagine you already know what it is and why it is essential to track its evolution. In fact, let's do a very small ...

Often when preparing a newsletter or a promotional message, all the energy is focused on the body of the email: captivating texts, well-crafted images, strategically placed calls to action. Finally, before sending, a few hasty moments are spent composing the subject. But this means not giving ...

MarTech360 is the marketing automation platform that Digital360 addresses to all companies that intend to effectively generate leads, retain their customers, maximize the effectiveness of digital marketing activities and create business opportunities, with a particular preference for SMEs ...

Once we have established that the lead is on target, the next step will be to transform our MQL into an SQL , that is, a lead theoretically ready to be contacted by one of our sales people.

Before talking about the metrics to observe to understand the readiness status of an MQL, it is important to ...

In the world of business innovation, there is a lot of talk about digital marketing, lead generation and tools for lead nurturing , but too often the basic concept is taken for granted and there is not enough study into what marketing automation is , what its objectives are and how to develop it ...

In Marketing Automation
by Emanuele Villa - April 23, 2023
Starting from the definition of TechTarget , marketing automation is “ a type of software that allows companies to effectively reach customers with automated messages through channels such as email, websites and social media , in order to ...

In a digital ecosystem overloaded with data, ambiguity is not a luxury that companies can afford. Information saturation requires a valid synthesis and Lead Scoring becomes essential. In fact, it represents the beating heart of the sales funnel and performs the function of a rigorous selection ...

Here we are: you finally have your content marketing strategy that includes creating a company blog or improving the existing one, using social media to spread the content, email marketing to update you on the latest news and much more. In short, you think you are at a good point and that, once the ...

Content marketing agencies have become an indispensable resource for businesses looking to improve their online presence. But what exactly are they and why is it important to choose the right agency?


In this article, we will explore the role of content marketing agencies, the benefits they offer ...