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The most important feature of good storytelling is credibility. Only after ensuring this can we talk about effectiveness. It is important to remember, however, that credibility does not mean that the story has to be true.

A story must have a plot. How to build it in an interesting way that affects ...

Decide what the rules of your offer will be and which products will be included in it. Make sure that this choice is well-thought-out and logical, as well as clear to the customer. If you run a home accessories store and you propose a promotion for a few random cups, two bowls and eight types of ...

Do you run a website or online store? You should pay special attention to the experience of your recipients. By implementing activities that will make it easy for users to use the site, you will not only increase their engagement, but also improve conversion. One way to optimize UX is to recycle ...

Internet marketing should not be treated as binary, so it is impossible to say unequivocally that any method is always effective and for everyone. However, contextual targeting certainly brings better results than displaying ads on all possible websites, regardless of their subject matter.

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How to stay in the consumer's memory? What should characterize the advertising message that will reach the company's future customers? Where to conduct brand promotion activities? How to stand out with the message from the competition? These questions are just a taste of the thoughts that an ...

In marketing, you can find many interesting tactics, also from the area of ​​psychology. Sensation is a lure for an undecided consumer, especially since various emotions accompany them when making purchase choices. For this reason, shock advertising gains importance, arousing the desired interest ...