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In the business world, popularity is what counts above all. If your brand is not loud, your sales results will not reach a satisfactory level. But how can you effectively promote your business and not go bankrupt? Bet on viral marketing! What characterizes this approach?

What is viral marketing ...

Imagine this: You’re finalizing a new project strategy and you’re confident it’s solid when a policy change hits the news. Plans that seemed credible now seem shaky.

Many leaders face moments when external forces challenge even the best-planned strategies. STEEPLE analysis helps avoid such ...

Moving from a technical leader to a people leader requires a change in mindset and skill set. It’s a transformation journey that emphasizes leading teams rather than solving technical problems. Here’s a step-by-step approach:

Step 1: Become aware of changing priorities
Realize that the focus is on ...

Think about the last time you used a product that didn't seem to work for you.

Perhaps the design looked elegant, but the experience frustrated you, making you wonder if the developers really understood their users.

This is where affinity maps come in . These tools help product teams discover ...

1. You can increase your performance by 14% simply by drinking enough water . A 1% drop in hydration worsens cognitive performance.

2. Microsoft introduced Clippy in the '90s as a productivity assistant. But it quickly became the most annoying assistant ever, forcing millions of people to learn how ...

Sick leave text should be professional and respectful. Here are some common mistakes to avoid to maintain those standards.

Using informal language
Always maintain a professional tone in your communications, even when you are sick. Use proper greetings, completed sentences, and appropriate closures ...