AEO Service

Production

A recurring image when thinking about the creative processes of great artists, such as Gabriel García Márquez or Pablo Picasso, is that of these solitary geniuses locked in their room waiting for a stroke of inspiration. Nothing could be further from the truth. But does the same work for ...

Content Marketing

Creating simple, contextual content will be the job of marketing strategists to make a difference in 2022.

The marketing world is evolving rapidly across all industries. During the pandemic, marketing specialists adapted to the hybrid in-person/virtual world. Now the goal is to ...

Strategy

According to the Content Marketing Institute (CMI), 90% of organizations use content in their marketing efforts. If you don’t already have a content strategy for your B2B company, it’s important to start developing one.

A content marketing strategy is the set of steps you take to research ...

Content Marketing

With more than 70 years in the financial services market in Colombia and Latin America, Sura has consolidated its position as one of the main players in the sector. However, in recent years, the financial market has become increasingly competitive and disruptive, presenting ...

What is a newsletter footer? The footer is the bottom section of an email. It stands out from the rest of the message and contains some very specific content.

The footer of the newsletter is an important part of building an aura of “respectability” that the reader feels about the sender . It should ...

Every day you open your inbox and find newsletters you've subscribed to – sometimes without remembering exactly when or why. In less than a second, you decide whether to click and read or ignore and delete. What's the biggest factor that determines this decision?

The answer is usually the subject ...

The 123 to mix your content strategy with marketing automation
In the process of obtaining leads through your marketing efforts , the goal is to invest less and less time and energy in qualifying them and of course, converting them into customers.


The importance of content strategy
For marketers ...