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Email in Retail achieves direct communication with customers without any intermediary that diminishes the effectiveness of the message we want to give to consumers .

This is why eMail Marketing remains one of the most effective strategies, allowing contact with the customer under the premise of ...

Why? Because email offers a direct, personalized, and measurable connection with the consumer. It’s a space where consent reigns, personalization is at its peak, and engagement can be accurately tracked. But be careful, this resilience doesn’t mean it can operate in a vacuum.

In this article, we’ll ...